The Obvious Choice
Great work gets you noticed. Clarity gets you chosen. The Obvious Choice is where Mike Taylor shares the stories, lessons, and hard-won business truths behind becoming the leader, and the business, the market can't overlook. One idea per issue. Read it, use it, and watch what clarity does for your growth.
Clarity Is Your Efficiency Dividend
Oct 05, 2026
A Clear Brand Drives a Resilient Business & Career
Oct 05, 2026
You Don't Have a Pricing Problem
Oct 05, 2026
Are You Treating Your Brand Like an Expense?
Oct 05, 2026
What's Obvious About You Is Invisible to You
Oct 05, 2026
Uncover, Don’t Discover
Oct 05, 2026
You're Not the Hero of Your Story
Oct 05, 2026
You Don't Need Everyone. You Need Your 2,000.
Oct 05, 2026
From Search Engine to Answer Engine
Oct 05, 2026
Stop being the best-kept secret
Want these insights delivered directly to your inbox?
Sign Up for The Obvious Choice Newsletter.
One clear idea each week. 2–3 minutes to read. Clarity you can use immediately.
Still here? Let's talk!
One conversation is usually enough to see where your story breaks — and what to fix first.
Let's Chat!